LP's or Loyalty Points are earned by spinning in any game in The Win Zone with either Gold Coins or Sweeps Coins.  All you need to do to start earning LP is be socially connected via Facebook or Apple. You earn a set amount of LP's with each spin.  LP's can then be exchanged for real-world prizes. 

Currently, The Win Zone does not have the Rewards Store live yet, but if you are socially connected to our other apps, such as POP! Slots, myVegas, etc, you can exchange your LP's there.  You can also head over to myvip.co to see what Rewards you can exchange with your LP's as well.